These days can feel stressful — and even scary — for everyone. As nonprofit leaders we know you’re out there on the frontlines, caring for our communities, staying on-mission and mobilizing supporters — all in the midst of the coronavirus crisis. 

We want you to know that we’ve developed a menu of high-impact solutions with you in mind. With creativity and countless tools, we can help you and your community stay safe — all while maximizing the great work you’re doing.

You’ve got questions. We’ve got options.

Some organizations are cancelling their live event, but still running their auction online. Others are postponing their live event, but wondering, “How can we raise funds now?” If you’re in one of these situations, here are some tips for fundraising during this time.

We’re Bringing You Two “Coronavirus Cancellation” Event Options.

Here are two options you may wish to consider! Further details for each option are below. (Please note: if you’re getting this email, chances are that you already understand how our technology works. But if you have questions, click here to learn more!)

  1. The “Non Event” Event  
    This means people buy a ticket to not attend your event.
  2. The “Online Auction” Event
    This refers to a mobile auction.

The “Non Event” Event

The “Non-Event” Event Comes Down to a Simple, Two-Step Process:

First, create your theme and marketing around people purchasing a ticket to not attend your event, out of care and consideration for the community (our suggested range for tickets is $25- $50). This can be a compelling way to empower supporters with an opportunity to accomplish “double the good” with their gift — still giving, but staying home to protect others. When supporters get a ticket, they receive a link for the silent auction.

Hosting An Online Auction

Here are a few helpful steps to get you started:

Ask: What areas are we going to focus on? (Online Auction, Raffle, Donations, etc..), 


Create your messaging strategy during the auction within our system. Be sure to create a marketing strategy with other channels including Facebook, Instagram, Email, etc. And lastly, don’t forget to run a checklist before you launch!

Here are a few recommendations:

Live Auction Items

Our first recommendation is to wait until a live event if you’re able. If that’s not an option, you can always do the following:

  1. Turn a live item to a silent auction item
  2. Turn a live item to a raffle item

Raffles allow everyone to participate in purchasing a ticket to buy a higher dollar item rather than be excluded due to the higher bids. Raffles are a very successful online tool and a great way to increase the revenue of a particular item. 

A few quick tips:

Fund A Need

Of course this is going to look different online, but it’s still possible. There are many ways you can utilize our tools in raising funds.

Here are a few helpful options:

  1. Text-to-Give
    This is a fantastic and easy tool for your supporters to place donations at any time! All they need to do is text your KEYWORD to 56651 and it will walk them through placing any donation via text.
  2. Traditional Donation
    Supporters can give an unrestricted gift, or designate one for a specific cause. Giving your donors options is always a win-win. We all know that donors have many reasons for giving, and it can be helpful to have a menu of options available to them. 

And Finally, Congratulations — You’ve Completed Your Event!

Here are just a few helpful drafts of messages you can send out to supporters. Be sure to include a relevant link (to your campaign, event, silent auction, etc)!


With the spread of coronavirus, many nonprofits find themselves navigating uncharted waters when it comes to funding. Honestly, it can often feel like a challenge to keep moving ahead…

That’s why we want you to know that we are here for you.

We’ve got solutions for your problems. Please, always feel free to reach out with ideas, adjustments, or any help you might need at any time. For more assistance, please contact your Event Manager to set up a strategy call. In the meantime, stay safe, stay healthy — and as always, thank you for being part of the Donaide family! 


The Donaide family